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    Portrait of Ryan K. Hertel, creative partner and product builder
    Ryan K. Hertel signature

    Ryan Kenton Hertel: Creative Partner and Product Builder

    Ryan Kenton Hertel (known online as @heyitskenton) is a brand designer, content creator, and digital product builder based in Scranton, Pennsylvania. He works directly with founders and teams to build businesses people remember, and is the founder of Socialocca, a product studio building software, intelligent systems, and digital infrastructure for modern businesses and creators.

    His portfolio includes ventures such as Watchrr, an uptime and outage monitoring platform; Pudding, a content provenance platform where creators anchor their posts on blockchain; Relay, a multi-stream Twitch viewer; and Glyph, dynamic digital display boards, along with a growing suite of products designed to make online systems more useful, more structured, and more creatively driven.

    Ryan's entrepreneurial path began in entertainment and digital media, where he launched his first management company at 17. That early work in music, promotion, and online communities evolved into branding, websites, and digital systems, eventually giving rise to Socialocca in 2017. What began as a marketing-focused business has since grown into an independent product studio centered on software, automation, and digital experiences, with Ryan leading the design and launch of each product from concept through execution.

    His work across digital campaigns for businesses and creators has generated tens of millions of engagements, and his insights have been featured in national and local outlets including The Washington Post, Yahoo Finance, U.S. News & World Report, and ABC News.

    Featured In

    The New York Times logoThe Washington Post logoBloomberg logoNPR logoABC News logoFox News logoThe Atlantic logoYahoo Finance logoNew York Post logoU.S. News & World Report logoLooka logoThe Times-Tribune logoCitizens' Voice logoTimes Leader logoThe New York Times logoThe Washington Post logoBloomberg logoNPR logoABC News logoFox News logoThe Atlantic logoYahoo Finance logoNew York Post logoU.S. News & World Report logoLooka logoThe Times-Tribune logoCitizens' Voice logoTimes Leader logo

    Product Launch Timeline

    Socialocca product icon
    May 31, 2017

    Socialocca

    Launched as a marketing agency to help small businesses grow.

    Inkaloo product icon
    Q2 2018

    Inkaloo

    Easy website builder platform.

    Blu product icon
    Q3 2018

    Blu

    Social media management tool.

    Socialocca Web Store product icon
    Q1 2020

    Socialocca Web Store

    Reseller portal for domains, business hosting, email security, and dedicated WordPress.

    Metaverse Avatar Creator product icon
    Q2 2020

    Metaverse Avatar Creator

    Digital avatar creation tool for virtual identities.

    Discontinued February 2026
    Scam Support product icon
    Q3 2021

    Scam Support

    Public-facing scam reporting and recovery awareness platform.

    3-Year Hiatus (2021–2024)

    Ryan stepped away from launching new products to focus on existing ventures. He returned with sharpened development skills and a wave of new ideas.

    Shapeshifter product icon
    Q3 2025

    Shapeshifter

    Dynamic brand color palette generator with real-time component previews.

    Tempo product icon
    Q4 2025

    Tempo

    Smart content posting schedule and momentum planner for creators.

    Fontora product icon
    Q4 2025

    Fontora

    Brand font discovery, comparison, and pairing tool.

    Vectora product icon
    Q4 2025

    Vectora

    Free creative library with 20,000+ high-quality vector icons.

    Howler product icon
    Q1 2026

    Howler

    Multi-purpose digital social media copy composer for X, LinkedIn, and Instagram.

    Ping product icon
    Q1 2026

    Ping

    Real-time notification visualizer for automated agents and workflows.

    heyitskenton product icon
    3/15/2026

    heyitskenton

    Ryan's personal developer and product-builder brand.

    Blu product icon
    Q2 2026

    Blu

    Daily trending content inspiration, viral post breakdowns, and templates for creators.

    Daybook product icon
    Q2 2026

    Daybook

    An online diary kept by a subtle digital assistant named Stevens.

    Am I Comped? product icon
    Q2 2026

    Am I Comped?

    Free casino comp calculator — find out what the casino owes you. Track your play and claim what's yours.

    Socialocca product icon
    May 31, 2026

    Socialocca

    Relaunched as a product studio building original software and Internet products.

    Watchrr product icon
    Q3 2026

    Watchrr

    Real-time monitor for major Internet services, platforms, and game servers.

    Relay product icon
    Q3 2026

    Relay

    Multi-stream live viewing platform — watch multiple live streams at once.

    Hantavirus.Earth product icon
    Q3 2026

    Hantavirus.Earth

    Live global health crisis tracker aggregating WHO, ProMED, and news feeds.

    Leonida News product icon
    Q3 2026

    Leonida News

    Automated news aggregator for GTA VI — official sources, Reddit, and YouTube.

    Prompt Master 3000 product icon
    Q3 2026

    Prompt Master 3000

    Free online digital prompt optimization tool that turns vague requests into context-rich prompts.

    GetPhonked product icon
    Q4 2026

    GetPhonked

    The ultimate online destination for discovering Phonk music.

    Pudding product icon
    Q4 2026

    Pudding

    Content provenance platform — creators anchor their posts on blockchain to prove what they made and when.

    Glyph product icon
    Q4 2026

    Glyph

    Browser-based digital split-flap display boards for signage, smart home, and live overlays.

    Quetzal product icon
    Q4 2026

    Quetzal

    Emoji search-and-copy utility reimagined as a professional visual-language resource.

    TurboPaste product icon
    Q1 2027

    TurboPaste

    Socialocca's first original simple-software product.

    Nvoka product icon
    Q1 2027

    Nvoka

    Prompt operations platform and professional writing tool for teams and power users.

    Liana product icon
    Q2 2027

    Liana

    Smart digital assistant that manages your tasks and calendar in the background.

    Inkaloo product icon
    Q2 2027

    Inkaloo

    Relaunches as a hyper-fast 72-hour website launcher powered by automated agents.

    Arara product icon
    Q3 2027

    Arara

    Local-first AI toolkit — run models, agents, and automations privately on your own machine.

    Emberleaf product icon
    Q4 2027

    Emberleaf

    Automated creative brand workspace.

    Navvy product icon
    Q1 2028

    Navvy

    Major-metropolis transit tracker — bird's-eye live tracking of trains and buses.