Bio
Ryan Kenton Hertel: Creative Partner and Product Builder
Ryan Kenton Hertel (known online as @heyitskenton) is a brand designer, content creator, and digital product builder based in Scranton, Pennsylvania. He works directly with founders and teams to build businesses people remember, and is the founder of Socialocca, a product studio building software, intelligent systems, and digital infrastructure for modern businesses and creators.
His portfolio includes ventures such as Watchrr, an uptime and outage monitoring platform; Pudding, a content provenance platform where creators anchor their posts on blockchain; Relay, a multi-stream Twitch viewer; and Glyph, dynamic digital display boards, along with a growing suite of products designed to make online systems more useful, more structured, and more creatively driven.
Ryan's entrepreneurial path began in entertainment and digital media, where he launched his first management company at 17. That early work in music, promotion, and online communities evolved into branding, websites, and digital systems, eventually giving rise to Socialocca in 2017. What began as a marketing-focused business has since grown into an independent product studio centered on software, automation, and digital experiences, with Ryan leading the design and launch of each product from concept through execution.
His work across digital campaigns for businesses and creators has generated tens of millions of engagements, and his insights have been featured in national and local outlets including The Washington Post, Yahoo Finance, U.S. News & World Report, and ABC News.
Timeline
Product Launch Timeline
Socialocca
Launched as a marketing agency to help small businesses grow.
Blu
Social media management tool.
Socialocca Web Store
Reseller portal for domains, business hosting, email security, and dedicated WordPress.
Metaverse Avatar Creator
Digital avatar creation tool for virtual identities.
Discontinued February 2026Building Quietly (2021-2024)
Three years spent deliberately out of view: deepening development and design skills, and working on ventures already in motion rather than launching new ones. Less a pause than a decision about where the work should go. He came back with a wider toolkit and a much clearer point of view.
Am I Comped?
Free casino comp calculator. Find out what the casino owes you. Track your play and claim what's yours.
Socialocca
Relaunched as a product studio building original software and Internet products.
Prompt Master 3000
Free online digital prompt optimization tool that turns vague requests into context-rich prompts.
Venue Passport
Live music passport. GPS-verified check-ins at venues turn into collectible stamps that stay yours.
Inkaloo
Retro website builder with no AI in it. Pick an era, not a template, and publish in ten minutes.
Pudding
Content provenance platform. Creators anchor their posts on blockchain to prove what they made and when.
Glyph
Browser-based digital split-flap display boards for signage, smart home, and live overlays.
TurboPaste
Socialocca's first original simple-software product.
Arara
Local-first AI toolkit. Run models, agents, and automations privately on your own machine.

